Elon Musk, Europe, Expansion

CEO Musk Wants to Introduce Compact E-Cars in Europe


Source:  Tesla Model Y


Tesla's European Expansion Plans

During a European online conference on batteries sponsored by the German government, Tesla CEO Elon Musk said he intends to expand Tesla operations in Europe.  He intends to do so by introducing a compact electric car model that he feels will be more appropriate and in tune with the European market.  The compact electric car will be another new model that Musk will be introducing including his much anticipated Cybertruck which will be rolled out within the next year or two.

Hatchbacks for Europe

Musk told the online conference that the car he has in mind for Europe is a hatchback.  He noted that US cars tend to be bigger, while in Europe they tend to be smaller.  He said while driving a Tesla Model Y SUV around Berlin, he had a lot of difficulty finding a parking space that was long enough for the car.  

Tesla

All of Tesla's vehicles are longer than the VW Golf, which is considered the European standard to refer to on compact sedans. Ever the strategic opportunist, Musk intends to introduce a compact electric car perfectly tailored to the driving preferences of Europeans.

Innovation Information Center

To take a look at journalist Edward Kane's latest book on innovation "Europe: The Global Innovation Leader", go to https://read.amazon.com/kp/embed?asin=B08MSDR7JZ&preview=newtab&linkCode=kpe&ref_=cm_sw_r_kb_dp_TNuVFbEJ2PST9  I co-authored the book with Ed.


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